Job Description

Overview

The Social Media Manager position focuses on leading and executing B2B social media strategy, with emphasis on LinkedIn organic social media, to drive qualified leads and contribute to revenue generation. This role requires expertise in B2B social media marketing, particularly LinkedIn, and the ability to create compelling content that resonates with business audiences while driving measurable results.

Responsibilities

• Designing and executing B2B LinkedIn strategies focused on lead generation and brand influence.
• Collaborating with brand, SEO, and content teams to align and amplify messaging.
• Creating and managing automation flows and social selling social media initiatives.
• Analyzing performance data to optimize content and campaign effectiveness.
• Mentoring and coordinating efforts with junior social media team members.

Requirements

• Social Media Experience: 3+ years in social media roles with LinkedIn expertise.
• B2B Background: 2+ years in B2B or tech social media roles.
• Strategy Leadership: 1+ years leading social media strategy.
• Education: Degree in marketing, communications, business or similar field.
• LinkedIn Expertise: Strong background in using LinkedIn (organic) as a B2B expansion channel.
• Social Selling: Experience building and executing social selling strategies.
• Copywriting Skills: Strong copywriting abilities with the capability to create clear, engaging copy for business audiences.
• AI Tools Proficiency: Experience with AI tools such as ChatGPT, Claude, Gemini, etc.

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